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Privacy Policy
March 29, 2010
By logging on and viewing this website you automatically agree to the terms and
conditions outlined below.
This Privacy Policy discloses the privacy practices of this website (the
"Site"). Specifically, it outlines the types of information that we gather about
you while you are using the Site, and the ways in which we use and share this
information. This Privacy Policy does not apply to any information you may
provide to us, or that we may collect, offline and/or through other means (for
example, at a live event, via telephone, or through the mail).
Please read this Privacy Policy carefully. By visiting and using the Site, you
agree that your use of our Site, and any dispute over our online privacy
practices, is governed by this Privacy Policy and our Terms of Service. Because
the Web is an evolving medium, we may need to change our Privacy Policy at some
point in the future, in which case we'll post the revised Privacy Policy on this
website and update the "Last Updated" date to reflect the date of the changes.
By continuing to use the Site after we post any such changes, you accept the
Privacy Policy as modified.
How We Collect and Use Information
We may collect and store information, including personally-identifiable
information (such as your name, postal address or email address) or other
information, that you voluntarily supply to us while on our Site. Some examples
of this type of information include information that you electronically submit
when you contact us with questions, information that you post on blogs,
discussion forums or other community posting and social networking areas on our
Site, and information that you electronically submit when you complete an online
registration form to access and use certain features of our Site. We also may
ask for information (including a credit card number and other financial
information) from those users who make purchases or have payment transactions on
our Site.
We also collect and store non-personally identifiable information that is
generated automatically as you navigate through the Site. For example, we may
collect information about your computer's connection to the Internet, which
allows us, among other things, to improve the delivery of our web pages to you
and to measure traffic on the Site. We also may use a standard feature found in
browser software called a "cookie" to enhance your experience with the Site.
Cookies are small files that your web browser places on your hard drive for
record-keeping purposes. By showing how and when visitors use the Site, cookies
help us deliver advertisements, identify how many unique users visit us, and
track user trends and patterns. They also prevent you from having to re-enter
your preferences on certain areas of the Site where you may have entered
preference information before. This Site also may use web beacons (single-pixel
graphic files also known as "transparent GIFs") to access cookies and to count
users who visit the Site or open HTML-formatted email messages.
The information we collect may be collected directly by us, or it may be
collected by a third-party website hosting provider, or another third-party
service provider, on our behalf.
We use the information we collect from you while you are using the Site in a
variety of ways, including, for example, to process your registration request,
provide you with services and communications that you have requested, send you
email updates and other communications, customize features and advertising that
appear on the Site, deliver our Site content to you, measure Site traffic,
measure user interests and traffic patterns, and improve the Site and the
services and features offered via the Site.
In addition, we may use any information submitted by or collected from you via
the Site for any purpose related to the Site, including to contact you for
customer service purposes, to inform you of important changes or additions to
our Site or the services offered over our Site, and to send you administrative
notices and any other communications that we believe may be of interest to you.
We also may provide your information to our affiliates or to third parties,
including our third party service providers, contractors and advertisers, for
purposes related to Site administration and operation. For example, if you use a
credit or debit card to complete a transaction on our Site, we may share your
personal information and credit card number with a credit card processing and/or
a fulfillment company in order to complete your transaction, or such service
provider(s) may collect that information from you directly, on our behalf.
We also reserve the right to use, and to disclose to third parties, all of the
information collected from and about you while you are using the Site in any way
and for any purpose, such as to enable us or a third party to provide you with
information about products and services that may be of interest to you. In some
cases we will use and/or share only non-personally identifiable information, but
in other cases we may use and share personally identifiable information. If you
do not wish your personally identifiable information to be used for these
purposes, you must send a letter to the Online Privacy Coordinator whose address
is listed at the end of this Privacy Policy requesting to be taken off any lists
of personally identifiable information that may be used for these purposes or
that may be given or sold to third parties.
Our Site also includes links to other websites and provides access to products
and services offered by third parties, whose privacy policies we do not control.
When you access another website or purchase products or services from a
third-party, use of any information you provide is governed by the privacy
policy of the operator of the site you are visiting or the provider of such
products or services.
We also make some content, products and services available through our Site
through cooperative relationships with third-party providers, where the brands
of our provider partner appear on the Site in connection with such content,
products and/or services. We may share with our provider partner any information
you provide, or that is collected, in the course of visiting any pages that are
made available in cooperation with our provider partner. In some cases, the
provider partner may collect information from you directly, in which cases the
privacy policy of our provider partner may apply to the provider partner's use
of your information. The privacy policy of our provider partners may differ from
ours. If you have any questions regarding the privacy policy of one of our
provider partners, you should contact the provider partner directly for more
information.
Please be aware that we may occasionally release information about our visitors
if required to do so by law or if, in our business judgment, such disclosure is
reasonably necessary: (a) to comply with legal process; (b) to enforce our Terms
of Service; or (c) to protect the rights, property, or personal safety of our
Site, us, our affiliates, our officers, directors, employees, representatives,
our licensors, other users, and/or the public.
Please also note that as our business grows, we may buy or sell various assets.
In the unlikely event that we sell some or all of our assets, or our Site is
acquired by another company, information about our Site users may be among the
transferred assets.
Data Collected in Connection with Ad Serving and Targeting
We may use cookies, web beacons and similar technologies, and/or a third-party
ad serving software, to collect non-personally identifiable information about
site users and site activity, and we may use this information to, among other
things, serve targeted advertisements on this site. The information collected
allows us to analyze how users use the site and to track user interests, trends
and patterns, thus allowing us to deliver more relevant advertisements to users.
We also may use third-party service providers to target and serve some of the
advertisements you see on the pages of our Site, and these providers likewise
may use their own cookies, web beacons and similar technologies to collect
non-personally identifiable information from our Site. These service providers
may use that information, sometimes in conjunction with similar non-personally
identifiable information gathered through other websites, to deliver
advertisements on this Site, and on other websites that participate in our
service providers’ advertising networks, that are tailored to match the
perceived interests of consumers. This information also may be used to help
measure and research an advertisement’s effectiveness, or for other purposes.
The data collected in connection with the ad serving and ad targeting on our
Site does not identify you personally and does not include your name, address,
email address or telephone number, but it may include the IP address of your
computer.
The use and collection of information by third-party advertising service
providers is governed by the relevant third party’s privacy policy and is not
covered by our privacy policy. If you would like more information about the
information collection practices of a particular service provider, or if you
would like more information on how to opt out of a service provider’s
information collection practices, please click here.
Information You Post to Blogs, Discussion Forums and Other Community Posting or
Social Networking Areas
Please keep in mind that whenever you voluntarily make your personal information
or other private information available for viewing by third parties online - for
example on blogs, discussion forums, or other community posting or social
networking areas of our Site - that information can be seen, collected and used
by others besides us. We cannot be responsible for any unauthorized third-party
use of such information.
Children's Privacy Statement
This children's privacy statement explains our practices with respect to the
online collection and use of personal information from children under the age of
13, and provides important information regarding their rights under federal law
with respect to such information.
• This Site is not directed to children under the age of 13 and we do NOT
knowingly collect personally identifiable information from children under the
age of 13 as part of the Site. We screen users who wish to provide personal
information in order to prevent users under the age of 13 from providing such
information. If we become aware that we have inadvertently received personally
identifiable information from a user under the age of 13 as part of the Site, we
will delete such information from our records.
• Because we do not collect any personally identifiable information from
children under the age of 13 via the Site, we also do NOT knowingly distribute
such information to third parties.
• We do NOT knowingly allow children under the age of 13 to publicly post or
otherwise distribute personally identifiable contact information through the
Site.
• Because we do not collect any personally identifiable information from
children under the age of 13 via the Site, we do NOT condition the participation
of a child under 13 in the Site's online activities on providing personally
identifiable information.
How To Make Changes to Your Information
If you are a registered member of our Site, you can make changes to your account
information by logging in to the Site and using the account tools available via
the Site. If you have subscribed to one or more of our email newsletters, you
also may change your subscriber information, modify your subscriptions, and/or
unsubscribe from these newsletters at any time by logging in to your account. If
you have any questions about modifying your account or preference information,
please visit the “Customer Service” pages of our Site.
Storage of Information
All information gathered on our Site is stored within a database to which only
we and our hosting services provider are provided access. However, as effective
as the reasonable security measures implemented by us may be, no physical or
electronic security system is impenetrable. We cannot guarantee the security of
our Site’s servers or databases, nor can we guarantee that information you
supply will not be intercepted while being transmitted to us over the Internet.
Questions Regarding Privacy
If you have any questions about this Privacy Policy, our privacy practices, or
your dealings with us, you can contact:
Steven Musich
Online Privacy Coordinator, PO Box 511, Highland Mills, NY 10930
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